User Experience is a concept that appears more and more often in industry discussions and media. So, why do famous brands such as Facebook, Google, Amazon or Allegro, spend a lot to improve the experience of their users?
We live in a world of change. That applies not only to us personally but also to companies because competition and the market force us to adapt every day. The extremely vivid example is the area of finance, or being more precise, banking. Who doesn’t have a bank account today?