Therefore, we strived for a shorter, concise customer journey. It starts with a user’s motivation to make a bet offer. Sending it to the other player is a final touchpoint.
Despite a platform’s simplicity, their users could easily get distracted. A key aspect was to design with the aim of driving a stable customer engagement.
Firstly, we collected all the data and knowledge from market and competition analysis, as well as an extensive interview with the customer. In the next step we organized a brainstorming session with the entire project team. We discussed about good practices and looked for the best ideas to put forward a visual design. As a result, we worked out assumptions that matched the business goals and experiences of users.
A modal window that we’ve introduced eliminates the need to open another page. Betfare users can navigate the platform within a single level.
The results? A neat, usable design in line with UI trends, with an extremely well thought of UX. The components kept in one style mean no distractions and annoyances for the users. A sure thing they will come back.