Our role of this project was to prepare a visual design an application for previewing matches and live results for games from around the world. We were focused at analysis and research and user needs.
First of all, we made the market and competitors analysis to understand the broad project context and identify best practices. Secondly, we analyzed the sides of potential competitors and listed their strengths and weaknesses. The entire work was summed up with an extensive report and conclusions based on which the visual design was created. After that we prepared AI.
We organized a brainstorming session with the entire project team. Before that, we collected all the data and knowledge from market and competition analysis. We discussed about best practices and looked for the best ideas to put forward a visual design. As a result, we worked out assumptions that matched the business goals and experiences of users.
The web app design includes a huge amount of interactive elements that create users a possibility to engange with them on every subpage. The initial design was made in Figma.
We understand how good design adds value to a product or offer and in which cases it is the key to success. We have created logotype for Your Score which is present in this shot of interface.
As a result, we made a user-friendly web app that combines the bet context with the user needs. The most important role on the app was to prepare a claims/CTA which guides the user through the product. At this stage, we implemented the project on the side of the development team, and on the side of the UX team, we introduced the necessary functional improvements.
As a result, we create a interface for the web application with micro-interaction. An extensive interview with the client helps us to better understand their needs and prepare CTA for the entire product.