UX Pway - money game

Welcome to the world of a refined exchange system. What is this exchange? Anyone with an idea for a game can successfully sell this concept, earning a promising amount of money.

Our role

Welcome to the world of a refined exchange system. What is this exchange? Anyone with an idea for a game can successfully sell this concept, earning a promising amount of money. It sounds like a great system and it actually is. Both sides gain, which is the best possible solution in the world of money politics.

Methods of work

We did a preliminary analysis by comparing solutions available on the market and suggesting our own ideas. An important part was changing the communication that direct users in the filtering process and finding adjusted products for them. We prepared product documentation and offered key changes that would improve the user experience in the search which didn't work intuitively previously.

Work stages


Analysis

After defining a problem our team started to analyze the available possibilities of creating a new system. First of all, we prepared audits for similar functions in the competitions but it didn’t bring us expected results. We decided to choose methods similar to booking days in hotels and after adaptation to our problem it turned out to be a success.

Analysis

Pway is a product that puts definite moves on the simple math of exchange. Our job was to show in the best possible way for the user how profitable it is to be creative.

Results

Landing page has to persuade the customer to one particular action, reducing other actions to a minimum. User should focus on one action that we want him to take.

Visual design

The interface we created perfectly reflected the professionalism of the whole project, but also simplicity adequate to the use of any person entering it. The product consisted of perfectly designed buttons, intuitive system of micro interactions.

Documents

While building the Pway project, we created all the documentation needed to guide the aspirations. We started with the fact that conversion rates needed to be increased. This was and is a key element. We then focused on cataloging research focused on user flow, heuristics, and intuitive navigation solutions.

The tools, methods and techniques

- Kickoff meeting
- Audit UX
- Market and competitors analysis
- Desk research
- Brainstorming
- Miro & Figma
- Testing

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