User Experience process - Oriflame platform

We created a consistent promotional landing page. The goal of this project was to develop an influencer platform that lets users create influential content to promote Oriflame landing pages products.

Our role

Our role was to create a consistent promotional landing page. The goal of this project was to develop an influencer platform that lets users create influential content to promote Oriflame landing pages products.

Methods of work

First of all, we receive features assumptions and conducted a series of workshops with clients’ team to understand the business, users, and product requirements. After that, we made a market and competitors analysis. Furthermore, we compared the available applications and looked for the best inspirations. The next step was to design lo-fi mockups illustrating the user’s journey and presented a consistent visual design of two applications and landing pages supporting the different market campaigns. In the end, we did a post-implementation audit to ensure that the user experience is smooth.

Work stages


Solutions and result discover

As a result, we create a user-friendly content application to build brand awareness and customer loyalty with the distribution of the platform to international markets.

Analysis

We concentrated on an in-depth analysis of the target group which allowed us to develop a product that can flexibly adapt to the requirements of the local market.

Prototypes

The app provides two kinds of accounts: Admin (assigned to market) and User (Influencer). Each admin can create tasks according to any campaign requirements which need to be fulfilled by the user. This solution helps users to build content and become an influencer by inspiring more people to buy Oriflame products.

Visual design

Our goal, while preparing a visual design was to create an easy adopted influencer platform to the creative lines of subsequent brand advertising campaigns. We refresh a landing page, which targeted a specific product of this campaign and visually adjust products to the spring marketing campaign.

Improvement

We have introduced the option of adding a package of products by the administrator and tracking it by an influencer. As a result, we create a user-friendly content application to build brand awareness and customer loyalty with the distribution of the platform to international markets

UX and SEO writing

During the project, we were involved in preparing a substantive contribution to the SEO requirements and correct flow for the user and potential employees or customers of the company.

The tools, methods and techniques

- Kickoff meeting
- Research UX
- Lo-fidelity wireframing
- Brainstorming
- Figma

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