Competitive Analysis

Competitive Analysis is a critical part of the UX research process, whether it is an e-commerce website, fintech dashboard, or a transportation app. It can aid the understanding of the competitive business model and technological development providing an opportunity to spot a possibility to outperform them. The scope of the analysis focuses on 3 to 5 key competitors, in-depth study of their digital products - before this stage we make a list of things we will be looking at, consideration of customer reviews, and what is the customer onboarding process. We will be perfuming the task on their digital product to see how easy it is to travel through the funnel. The findings will provide a benchmark against which we can measure your own growth. The result of the analysis is a systematic report with the summary of all possible solutions and their evaluation.