Proto-personas

The goal of the proto-personas workshop is to identify so-called ideal customers, who are the most attracted to the client’s marketing proposition. The workshop is attended by our research team and client’s designated employees. Currently, these workshops consist of three parts. In the first part, the attendees are asked to write down all potential user types. In the second stage, the participants filter through all types and focus on those that are the most applicable to the project. In the third stage, the participants are divided into groups and tasked with brainstorming user profiles. The process of determining personas helps to develop empathy with people who intend to use the final product. The benefit of the workshop for the client is the encouragement to think about user needs instead of the "solution first” approach. The benefit of the workshop for our team is to facilitate decision-making in regards to the functional design and visual interface of the product. The outcome of the workshop are three or four proto-personas and their detailed description which includes their goals, needs, pain-points, environment, occupation, and demographic data. The data will be kept by both teams. Our team will keep it for the ideation and decision-making process while the customer can keep it for future research.