A/B Testing

At the end of the works with the ready digital product, we run A/B tests. This process based on two different variants of a website where different segments of visitors have to select one that is better in meeting the functional principles and which variant dives more conversions. A/B testing allows us to test new solutions with small differences between two variants’ websites. We can change the color, size of the button, etc. what is used to increase conversion. Thanks to this, as a result, we can obtain the maps and create a final report to visualize the customer’s traffic on the website. The answers gathering information about differences and it brings us to the final stage where the product is available and high quality for users.

Related case studies

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