Go to market plan

Go-To-Market Strategy is a document containing marketing recommendations, a tactical action plan that outlines the steps necessary to succeed in a new market or with a new customer. It can apply to pretty much anything, from launching new products and services, to re-launching your company or brand or even moving a current product into a new market. The document is based on information collected in in-depth interviews and during the creation of a person. All data include both quantitative and qualitative information, which is why the recommendations contained in the document refer to real users of the product – both current and potential. A go-to market strategy serves a couple of purposes. The advantage of having to go to market plan forces you to think through all the issues your customers will face when presented with your product. This helps make sure you can give them the best experience possible and build trust with them and minimizes the risk when making the next business decisions. This strategy clarifies why you’re launching your product, who it’s for, and how you’re going to tackle the never-easy job of getting them to engage with and buy it. Also, the information contained in it helps to define priorities in such aspects as the order of product implementation.