Value Proposition

The value proposition workshop aims to determine how the designed product will respond to the user’s needs. The value proposition of a product provides one of the most important meeting points for user experience design and marketing. It’s a vital stage in developing your company’s brand identity and helping craft your brand roadmap. Through the value proposition workshop, a list of personas needs, issues, and potential solutions that the product can offer are created. A value proposition is a simple statement that summarizes why a customer would choose your product or service and also is a clear statement about the outcomes the customer can benefit from by using your product, service, or solution. Tools used for this purpose are personas or user archetypes. The advantage ensures that there is a fit between the product and the market. It also gives a detailed look at the relationship between your business and users which is focusing on offering a specific value without the need for creating a detailed business model.