Petit Amélie
A nursery and children's furniture brand with a strong point of view, and a website that was not carrying it.
e-commerce
BIMEB
A B2C store for furniture-making materials where the customer had to make too many decisions before they could buy.
Furniture materials, B2C e-commerce and services
The situation
BIMEB sells materials for furniture production to consumer buyers and provides services around the furniture-making process. The catalogue is technical and the buyer is often not a professional.
The problem was decision load. A visitor had to work out the difference between products and services themselves, before they could act on either.
What we did
- Market and competitor analysis first, then a review of the services architecture — specifically looking for places to reduce the number of decisions a customer is forced to make.
- Restructured the store so products and services read as one journey rather than two catalogues.
- Carried the work through user experience and interface to the finished store.
What changed
A store where the technical range is navigable by someone who does not know the range — which is the only kind of store that converts a first-time buyer into a repeat one.
Selected work
Screens from the project
Design and build delivered by e-ux.pro. Process artefacts (wireframes, flows, lo-fi) are shown where they explain the work.
Similar problem?
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More work
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