Repsol
A self-service payment kiosk at a petrol station: a transaction with a queue behind you.
product
Beko
Making a fridge explain itself to the person standing in front of it.
Home appliances — connected product
The situation
Beko wanted a more usable programme for its fridges. The task was communication: helping a person and an appliance understand each other.
The appliance's own controls were the interface, and a domestic kitchen is not a context where anyone reads instructions.
What we did
- Research into refrigerator functions and how people actually operate them, deliberately starting from user needs rather than the feature list.
- Improved the onboard screens so the appliance's functions became easier to use.
- Mapped the user's journey through the product and built the information architecture for both the screens and the supporting material.
What changed
A connected appliance whose features are reachable by the person using it — the difference between a smart product and a sold one.
Selected work
Screens from the project
Design and build delivered by e-ux.pro. Process artefacts (wireframes, flows, lo-fi) are shown where they explain the work.
Similar problem?
Tell us where your customers are getting stuck.
The first conversation is about the problem, not a package.
More work
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