Oriflame
A platform for creating promotional content, built for people who are not designers.
platform
EntelliCore
A B2B product that needed to sell itself before anyone would take a demo.
Bespoke CRM software, B2B
The situation
EntelliCore sells bespoke CRM software for field service management — task management, document and file storage, built to order.
The landing page had to do the qualifying. Its job was to lead visitors through a sales funnel, not to describe a product whose value only appears in a demonstration.
What we did
- Desk research, personas, competitor analysis and benchmarking, producing an information architecture built for a considered B2B decision.
- Identified customer pain points and made them the spine of the page rather than the feature list.
- Designed against the brand's personality and style guide, using a dark treatment so the product creative stands apart from the marketing page.
What changed
A funnel whose job — leading the right visitor to a conversation and letting the wrong one leave — is done by design.
Selected work
Screens from the project
Design and build delivered by e-ux.pro. Process artefacts (wireframes, flows, lo-fi) are shown where they explain the work.
Similar problem?
Tell us where your customers are getting stuck.
The first conversation is about the problem, not a package.
More work
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