platform

Oriflame

A platform for creating promotional content, built for people who are not designers.

Consumer beauty — influencer platform

The situation

Oriflame needed an influencer platform that let its people create effective promotional landing pages for products themselves.

The users were motivated sellers, not designers. Any freedom the tool offered them had to be freedom that could not produce something broken.

What we did
  • Ran workshops with the client team to establish business, user and product requirements before designing anything.
  • Market and competitor analysis to understand what comparable platforms do well.
  • Designed a single consistent promotional template that constrains without feeling restrictive.

What changed

A content application that builds brand awareness and customer loyalty, and that could be rolled out to international markets without being rebuilt for each one.

Similar problem?

Tell us where your customers are getting stuck.

The first conversation is about the problem, not a package.

More work

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