e-commerce

Okularium

An optical retailer selling precision and expertise — where the buying experience has to feel as careful as the product.

Optical retail and consultation

The situation

Okularium specialises in consulting on and selecting products for eyes, with a clientele that expects precision and a high level of service.

Selling on trust means the purchase path has to demonstrate competence. A clumsy flow contradicts the entire promise of the product.

What we did

Built the product on detailed research and analysis, with the explicit aim of finding problems early rather than after launch.
Documented decisions as the work progressed — component design and micro-interactions included — so the service could be maintained coherently by other people.
Kept the experience pro-user throughout: clear structure, intuitive navigation, no dead ends.

A product for demanding customers, backed by a knowledge base that lets the business keep the experience consistent after the project closes.

Selected work

Design and build delivered by e-ux.pro. Process artefacts (wireframes, flows, lo-fi) are shown where they explain the work.

The first conversation is about the problem, not a package.

More work

A nursery and children's furniture brand with a strong point of view, and a website that was not carrying it.

A B2C store for furniture-making materials where the customer had to make too many decisions before they could buy.

A medical payment service whose hardest user is a patient under pressure, often elderly, sometimes unwell.